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Jane Ansara

Analytics Consulting

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Tag: analytics testing

Reliable Data Is Within Reach: 6 Steps to Data Confidence

April 6, 2017
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| Data

Data may not be the most exciting part of marketing, but it is the foundation for gaining the marketing insights you need to continuously optimize your site. An analytics strategy is only as good as its data: you need to be sure the data being collected is “clean” before gathering insights from it. If the…

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Posted in Data Tagged analytics testing, data, tag manager

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