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Jane Ansara

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Tag: awareness metric

Measure Product Awareness with Adobe

February 18, 2021
| No Comments
| Adobe Analytics, Analysis
product awareness

I have a client that is a manufacturer of building supplies. Because their products are sold through a network of distributors, they do not engage in eCommerce. Their websites’ primary objective is to drive awareness of their products through offerings of: brochures, technical documents, videos, articles, tools and other product content. For this digital model,…

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Posted in Adobe Analytics, Analysis Tagged awareness metric

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