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Jane Ansara

Analytics Consulting

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Analytics Enablement

Analytics Enablement

Step 1: Analytics Requirements

Step 1 of the Analytics Development Path is Analytics Implementation. Sophisticated analytics tools, such as Adobe Analytics, offer significant customization. To best leverage all the features and reporting, we want to first create a comprehensive plan.

We start by gathering information to create the Analytics Requirements Document (ARD). This includes:

  • Documentation of site objectives and key engagements
  • Stakeholder interviews
  • Review of digital content (website) design/architecture (if available yet)

Similar to the Analytics Intake Form, the ARD process starts with:

  1. Key Business Questions, that will be asked of analytics. Then we break this down into:
  2. Supporting Questions that can be answered with:
  3. Reports Then we can plan the:
  4. Data and Metrics that are needed to create the reports.
Analytics for new implementations

Step 2: Solution Design

With a complete set of Requirements, we can proceed to step 2; create a Solution Design to plan the data and metrics that are needed.

Here are some related Blog articles;

  • 3 Top Data Strategies for Adobe Analytics
  • Why Your Adobe Analytics Reports are Hard to Understand

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