SQL Badge
I’m so pleased to have completed an SQL refresher course recently and earned a badge. I love coding, it’s great to update skills and gather new examples for the reference library.
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Measure Product Awareness with Adobe
I have a client that is a manufacturer of building supplies. Because their products are sold through a network of distributors, they do not engage in eCommerce. Their websites’ primary objective is to drive awareness of their products through offerings of: brochures, technical documents, videos, articles, tools and other product content. For this digital model,…
Why Your Adobe Analytics Reports are Hard to Understand
Over the years I have met many marketers that have Adobe Analytics implemented but are unhappy with their reporting. It’s such a shame to see so much time and effort invested in such a valuable resource that does generate return. A common mistake that is found over and over again is a poorly structured data…
Omnibug Logs
Good News, Omnibug (a top analytics debugger) was recently updated and Log Files have returned. To continue using this feature, I’ve updated my Omnibug Template. This is an Excel file I created a very long time ago to help with testing analytics by formatting the debug log data. Help your self to a copy and…
How to Build Reports in Excel
Spreadsheets are great for playing with data. Their free form structure is ideal for designing custom reports. And because Excel is so widely adopted, it is often the tool of choice for creating and sharing information. But with such a range of user experience, we often get spreadsheets that are not well structured, cannot scale…
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