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A common mistake when building an analytics team is one size (resource) fits all. All too often recruiters are reaching out with a single job posting that spans multiple skill sets. As we all want to be setup for success, it’s important to understand the key skill areas in analytics and what their roles are….
I’m so pleased to have completed an SQL refresher course recently and earned a badge. I love coding, it’s great to update skills and gather new examples for the reference library.
I have a client that is a manufacturer of building supplies. Because their products are sold through a network of distributors, they do not engage in eCommerce. Their websites’ primary objective is to drive awareness of their products through offerings of: brochures, technical documents, videos, articles, tools and other product content. For this digital model,…
Over the years I have met many marketers that have Adobe Analytics implemented but are unhappy with their reporting. It’s such a shame to see so much time and effort invested in such a valuable resource that does generate return. A common mistake that is found over and over again is a poorly structured data…
Good News, Omnibug (a top analytics debugger) was recently updated and Log Files have returned. To continue using this feature, I’ve updated my Omnibug Template. This is an Excel file I created a very long time ago to help with testing analytics by formatting the debug log data. Help your self to a copy and…
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