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Jane Ansara

Analytics Consulting

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Category: Data

SQL Badge

October 27, 2021
| No Comments
| Analysis, Data

I’m so pleased to have completed an SQL refresher course recently and earned a badge. I love coding, it’s great to update skills and gather new examples for the reference library.

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Posted in Analysis, Data Tagged sql analysis

Why Your Adobe Analytics Reports are Hard to Understand

September 18, 2018
| No Comments
| Adobe Analytics, Data

Over the years I have met many marketers that have Adobe Analytics implemented but are unhappy with their reporting. It’s such a shame to see so much time and effort invested in such a valuable resource that does generate return. A common mistake that is found over and over again is a poorly structured data…

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Posted in Adobe Analytics, Data Tagged analytics, conversion, data, variables

Omnibug Logs

July 3, 2018
| No Comments
| Data

Good News, Omnibug (a top analytics debugger) was recently updated and Log Files have returned. To continue using this feature, I’ve updated my Omnibug Template. This is an Excel file I created a very long time ago to help with testing analytics by formatting the debug log data. Help your self to a copy and…

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Posted in Data Tagged omnibug analytics debug logs

How to Build Reports in Excel

May 29, 2018
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| Data

Spreadsheets are great for playing with data. Their free form structure is ideal for designing custom reports. And because Excel is so widely adopted, it is often the tool of choice for creating and sharing information. But with such a range of user experience, we often get spreadsheets that are not well structured, cannot scale…

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Posted in Data

Reliable Data Is Within Reach: 6 Steps to Data Confidence

April 6, 2017
| No Comments
| Data

Data may not be the most exciting part of marketing, but it is the foundation for gaining the marketing insights you need to continuously optimize your site. An analytics strategy is only as good as its data: you need to be sure the data being collected is “clean” before gathering insights from it. If the…

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Posted in Data Tagged analytics testing, data, tag manager

Recent Posts

  • SQL Badge
  • Measure Product Awareness with Adobe
  • Why Your Adobe Analytics Reports are Hard to Understand
  • Omnibug Logs
  • How to Build Reports in Excel

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