Analytics Consulting
I have a client that is a manufacturer of building supplies. Because their products are sold through a network of distributors, they do not engage in eCommerce. Their websites’ primary objective is to drive (product) awareness. On their websites, they offer brochures and technical documents, videos, galleries and tools as well as detailed product information…
Over the years I have met many marketers that have Adobe Analytics implemented but are unhappy with their reporting. It’s such a shame to see so much time and effort invested in such a valuable resource that does generate return. A common mistake that is found over and over again is a poorly structured data…
Good News, Omnibug (a top analytics debugger) was recently updated and Log Files have returned. To continue using this feature, I’ve updated my Omnibug Template. This is an Excel file I created a very long time ago to help with testing analytics by formatting the debug log data. Help your self to a copy and…
Spreadsheets are great for playing with data. Their free form structure is ideal for designing custom reports. And because Excel is so widely adopted, it is often the tool of choice for creating and sharing information. But with such a range of user experience, we often get spreadsheets that are not well structured, cannot scale…
Because Adobe Analytics is so highly customizable, we all want the benefit of experience to develop the best data strategies for our analytics reports. After creating analytics solution designs for well over 10 years, I’d love to share some of my best practices for robust and scalable analytics reporting. Think about what your page name…
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