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Over the years I have met many marketers that have Adobe Analytics implemented but are unhappy with their reporting. It’s such a shame to see so much time and effort invested in such a valuable resource that does generate return. A common mistake that is found over and over again is a poorly structured data…
Data may not be the most exciting part of marketing, but it is the foundation for gaining the marketing insights you need to continuously optimize your site. An analytics strategy is only as good as its data: you need to be sure the data being collected is “clean” before gathering insights from it. If the…
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