Analytics Consulting
I have a client that is a manufacturer of building supplies. Because their products are sold through a network of distributors, they do not engage in eCommerce. Their websites’ primary objective is to drive awareness of their products through offerings of: brochures, technical documents, videos, articles, tools and other product content. For this digital model,…
Over the years I have met many marketers that have Adobe Analytics implemented but are unhappy with their reporting. It’s such a shame to see so much time and effort invested in such a valuable resource that does generate return. A common mistake that is found over and over again is a poorly structured data…
Because Adobe Analytics is so highly customizable, we all want the benefit of experience to develop the best data strategies for our analytics reports. After creating analytics solution designs for well over 10 years, I’d love to share some of my best practices for robust and scalable analytics reporting. Think about what your page name…
Adobe Analytics has been recognized, by Gartner Inc, as a digital marketing analytics leader for the last 3 years in a row. Bill Ingram, vice president of Adobe Analytics Cloud, claims close to two-thirds of the Fortune 100 leverage Adobe Analytics for customer intelligence. Adobe offer a robust reporting with in-depth pathing and segmentation but…
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