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Jane Ansara

Analytics Consulting

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Tag: conversion

Why Your Adobe Analytics Reports are Hard to Understand

September 18, 2018
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| Adobe Analytics, Data

Over the years I have met many marketers that have Adobe Analytics implemented but are unhappy with their reporting. It’s such a shame to see so much time and effort invested in such a valuable resource that does generate return. A common mistake that is found over and over again is a poorly structured data…

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Posted in Adobe Analytics, Data Tagged analytics, conversion, data, variables

Understanding Adobe Analytics

March 15, 2018
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| Adobe Analytics

Adobe Analytics has been recognized, by Gartner Inc, as a digital marketing analytics leader for the last 3 years in a row. Bill Ingram, vice president of Adobe Analytics Cloud, claims close to two-thirds of the Fortune 100 leverage Adobe Analytics for customer intelligence. Adobe offer a robust reporting with in-depth pathing and segmentation but…

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Posted in Adobe Analytics Tagged analytics, conversion, digital, evar, marketing, prop, traffic, variables

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